Thursday, 30 April 2015
Newspaper readership and voting patterns
It may have been the "Sun wot won it" in 1992, but in the most recent election it seems the Independent was most in tune with the electorate. Yesterday's Indy contains a guide to the influence which newspapers have had (or not had) on UK general elections since the Great War. According to a study by Deacon and Wring of Loughborough University, the voting behaviour of national newspaper readers in May 2010 was:
This compares with the actual voting of: Conservative 36.06% , Labour 29.00%, Lib. Dem. 23.03% (courtesy of UKElect).
Independent: 29 per cent Lab; 36 per cent Con; 23 per cent Lib Dem.
Times: 22 per cent Lab; 49 per cent Con; 24 per cent Lib Dem.
Telegraph: 7 per cent Lab; 70 per cent Con; 18 per cent Lib Dem.
Daily Express: 19 per cent Lab; 53 per cent Con; 18 per cent Lib Dem.
Daily Mail: 16 per cent Lab; 59 per cent Con; 16 per cent Lib Dem.
The Sun: 28 per cent Lab; 43 per cent Con; 18 per cent Lib Dem.
Daily Mirror: 59 per cent Lab; 16 per cent Con; 17 per cent Lib Dem.
Guardian: 46 per cent Lab; 9 per cent Con; 37 per cent Lib Dem.