[Winston] Churchill’s potent spirit of perseverance and determination is best summed up in one of his own maxims: “We must just KBO.” The initials stood for “Keep Buggering On.” Churchill understood the dangers of defeatism and poor morale as a soldier and leader, so he set the example needed to inspire others around him… and he kept “buggering on.”
- from https://www.winstonchurchill.org/the-life-of-churchill/life/churchill-leader-and-statesman/
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