Tim Davis, former Pepsi branding manager and current head of BBC Studios*, will take over in September. Media quote him as saying: "Our mission has never been more relevant, important or necessary. I have a deep commitment to content of the highest quality and impartiality. Looking forward, we will need to accelerate change so that we serve all our audiences in this fast-moving world. Much great work has been done, but we will continue to reform, make clear choices and stay relevant.”
To quote Marvin, the paranoid android, "it sounds dreadful".
* Habitually described as the commercial arm of the BBC, it is also opaque to the sort of public examination, such as over salary levels and sexual discrimination.
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