Auden was sloppy

A poet with striking ideas and modern metaphors, but sloppy not only in his personal appearance but also in his use of English. I had not realised that the misuse of "media" as a singular noun had gone back so far:

“What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish. This is bad for everyone; the majority lose all genuine taste of their own, and the minority become cultural snobs.”

W.H. Auden, “The Poet and the City”

[Relayed here.]