Saturday, 16 March 2013

The cost of loyalty

This was one of the subjects on last week's Radio 4 Money Box programme (a podcast of this is still available - see the programme page here). Too many insurance companies and mortgage organisations are offering preferential terms and services to newcomers denied to older customers. Worse, many loyal customers are left on poor financial schemes without being informed of better options.

It was therefore refreshing to receive a letter from the Ecology Building Society this morning including the  following paragraph:

From now onwards, new Ecology members will receive a special pack welcoming them to the Society and offering them a range of exciting benefits with other ethical and sustainable organisations. Because we value our existing members just as much as newcomers, we want to make sure you can also take advantage of these partnerships, so we have enclosed a copy of our new welcome leaflet. When you use the services of our partners Ecology will also benefit - meaning we can continue to grow our work to support sustainable properties and projects.

Ecology BS also has a Facebook page:

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